Branding for Sass & Belle’s Sustainability Mission.

BRIEF: Design a hub where customers can discover all about Sass & Belle’s current initiatives and future plans to become a more sustainable business. 

SOLUTION: Working within the framework of the existing Sass & Belle brand guidelines, I created dynamic branded designs that were used across all activation points to communicate the initiatives of the Sustainability Mission. I created the visual motif of a target, alluding to the goals set out in the mission, and combined this with bold complimentary colours and illustrative icons to create playful digital and print designs. I designed info-graphics that could be used in email design, as well as website banners and in-store illustrations that were used on the digital hub. Following this, I designed clear illustrative icons that could be printed on product packaging to clearly communicate to our customers.