One pitch.
Three concepts.
Pitching for a Dutch Youth Culture Passport, we were the underdogs. We produced three tight concepts to show off our creative chops. The most important thing? Keep away from cringe.
Copy by Josie Hicks: www.sxjcreative.co.uk/about
Route 1
Feel it for real
In a world of hashtags and emojis, chatbots and AI, Gen Z crave real experiences more than anything. We’ve spent more time indoors, online and away from our friends than any generation before us. And we’ve had enough.
It’s time to swap the crying laughing emoji, for crying with laughter. Stop the mindless doom scrolling and feel the thrill of expanding our minds.
Ignore the picture-perfect Instagram feeds and explore what it really means to be human.
Feel the joy. Despair. Hope. And everything in between.
With CJP we can unlock real-world cultural experiences – and feel it for real.
Route 2
Get into it
A concert that sparks a lifelong passion.
An art exhibit that awakens something deep within you.
A film that shifts your perspective.
With a Culture Card, you’ve got a passport into all of it. Each new experience opens up a world of creativity, self-expression and identity discovery. A portal into a new scene. A new hobby. Or a new you.
From art to anime, film to food, music to movements. And all the wonderfully weird stuff in between. With so much out there, there’s always something new to get into.
So, what are you waiting for?
Get into it.
Route 3
You decide
Scholars aren’t the only ones who get to say what art is.
You know what hits you between the eyes. Punches you in the gut. Makes you feel alive.
So maybe you think Monet is meh. Perhaps you’ll find that stop-motion animation is where it’s at.
Or maybe fine dining isn’t for you. But fine-tuning your photography skills sets your soul on fire.
Maybe you think Shakespeare was really onto something. He just needed some twenty-first century thinking. A wider perspective. A modern twist.
With a Culture Card, you can decide for yourself. There’s no gatekeeping. No rules. No right answers.
Just you, your curiosity, and a whole world of culture to dive into.
