Brief: Create a business concept that would inspire and educate communities to re-wild shared urban spaces, where wildlife and communities can both thrive.

Solution: I created the brand concept of “Wild Concrete’’ alluding to the connection of these opposites of urbanisation and nature, with a modern and vibrant twist. Through bold, colourful branding I created designs that would help educate and mobilise communities to bring nature into their worlds. Through this connection, we can build empathy and awareness of the importance of nature in our lives. For the logo design, I allude to the cityscape from above combined with a suggestion of a flag motif to evoke the brand’s mission of re-wilding UK cities.